Welcome to southern & co!

Southern & Co.Curating Southern Class & Sass Since 2014Shop the Online Collection!Curated StyleWe’ve picked favorites just for you!Buy NowVisit Us118 N. Main, Elk City, OKProducts

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Home Décor
Gift Items

good vibes


Welcome to So&Co — Oklahoma’s most eclectic boutique located in the heart of Elk City, just minutes from Historic Route 66. 

Specializing in hand-selected clothing, accessories, home decor and gift items, you’re sure to find a conversation piece you can’t go home without.

Popular Categories


So&Co style is a fusion of vintage western flair and west-coast vibes. From your casual day-slay to evening glam, we’ve got you covered from top(s) to bottom(s). Everything we carry is easily styled more than one way, so you can go from boots to heels in a heartbeat.

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Ready to make a statement? We’ve got the versatility and fit you’re looking for in your wardrobe-essentials. Shop our hand-curated selection of graphic t-shirts, boho blouses, western tops, soft sweaters, bralettes, tanks, denim and so much more!


Skip the jean-stretch routine (we’re talking to you, Ms. Jump/Lunge Around the Room) and let us help you find the perfect fit! Shop our selection featuring a variety of quality leggings, jeans, shorts, skirts and more.


From casual comfort to sexy and sassy, our selection of dresses includes short, mid-length and maxi-length options in colors and styles galore.


These boots (and heels) are made for walking! Shop sizes 6-10 now.


Looking to turn heads? Shop our selection of stylish necklaces, earrings, bracelets, rings and more featuring everything from handmade leather earrings and gorgeous turquoise squash blossoms to elegant arm cuffs, stunning statement rings and everything in between.


Level up your look with an array of aesthetically versatile jewelry, purses, hats, headbands, scarves and much more.


Pack it all away and tote it in style with our hand-picked selection of quality handbags, totes, wallets and clutches.

Gift Items

Our unique gift items will check all the boxes. Find something for anyone, no matter your budget! From crowns and crosses to quirky, one-of-a-kind finds and weathered treasures, plus, be sure to check out our selection of candles and soaps!

Home Décor:

Searching for that farmhouse feel with the chippy white paint? Looking for gold and gaudy everything? From slightly disheveled vintage finds to architectural salvaged pieces & chandeliers, the home decor selection at So&Co is a real treasure trove.

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All of The Fabulous “Things”….
Just for YOU!

We pride ourselves on being collectors of the truly unique! Our merchandise is hand-picked by So&Co owner Kass through a combination of travels, trusted vendors, and designer-only markets. Pro tip: You’ll never find the same thing twice, so snag it while you can! 

Read the So&Co Story!

The Sky is the Limit

at So&Co

Have a special event coming up or a more intensive design project? Maybe you need custom styling or personal shopping services? Maybe you just have no idea where to start? 

Our team would LOVE to help! Schedule a complimentary styling appointment in-person or via Zoom!

Looking for that next level? We’re here for it. Ask us about our paid consultations!


Become a So&Co insider

Pssst!!!! If you’re looking for the super-secret VIP club to snag the scoop on exclusive first-looks, product releases, discounts, behind-the-scenes fun and so much more — consider yourself invited! 

Join the So&Co VIP Group

What People Are Saying

Can u say wow 😮 Omg 😍 too much goodness in this place and awesome service ! The owner is such a delight ! She is honest as they come and so talented ! Love the soap she carries and the old vintage treasures are to die for ! 🥰 Charlie horse hats and Espuella hats 😍 jewelry! Prices from one end of the spectrum to the other 🥳 something for everyone! Quaint and quirky and classy and fun all wrapped up in one 🙌🏽
Tani M.
Love this store, Kassandra and her mom, Kelly! They have such unique and beautiful items both new and preloved that help transform houses into homes! They love their customers and are always so helpful! One of my favorite places to shop!
Jessica C.
Girls! Listen, ya gotta go check out this shop! Such great styles that can be dressed up or down! She also has the cutest jewelry and the shop is decorated so well! Great addition to all the wonderful businesses downtown!!
Brittany F.
I bought a SASSY black fox 🦊 tail and a FABULOUS Charlie One Horse Hat!! Great service!! Super cute store! I can’t wait to get back there!!!
Sherry R.
Great store, superb customer service and communication! A great asset to our local shops!
Jennifer L.
This store is amazing. Something for everyone and every budget. Kassandra Bruton you have done an amazing job. clothing and decorative items great show ladies.
Nancy E.
Love this place!! Cute stuff, great prices, and friendly service!
Stacey Y.
One of the best stores in Elk City. When you walk in, you get that “Wow” factor! You just gotta come see it!
Gina M.
Kassandra is such an easy person to deal with and very fast in getting your items to you. I only wish I lived closer. She is a joy to deal with.
Tony M.
She always has beautiful quality items. So glad she ships to me in Nodak country! Thank you for your wonderful service!
Rose M.


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